Branching Out for Wine Buyers

Wine brings out some interesting qualities in people. It’s a fascinating study in human nature. Thinking about it brought to mind a revised 2014 study about the type of wine buyers.

The research grouped individuals into six primary categories based on how they approached buying wine. Perhaps you recognize a few of them or maybe you see yourself as one.

The Types of Wine Buyers

I have an acquaintance who purchases only one kind of wine from one brand. She never ventures outside of her choice. And it’s not even really good wine either. It’s plonk at best. Definitely a satisfied sipper or everyday loyal.

Another friend swears by ratings whether they’re from wine critics or others who enjoy the grape. He inevitably gravitates toward the higher priced bottles because, of course, they’re better. Duh! That’s an image seeker.

And someone else I know doesn’t drink wine usually. She likes it, but she isn’t a fan. When she has to buy a bottle, it’s panic time. Sounds overwhelmed to me.

I would consider myself more of an enthusiast among wine buyers. I’m the one you have to walk around because I’m reading labels. I don’t buy a bottle with a clever name or a pretty picture unless it’s a château, that is.

Price doesn’t sway me either. I know enough about wines to realize that some excellent values exist with obscure varieties. Besides, I like the surprises that finding a new one to adore bring to us.

Here’s a rundown of the types of wine buyers from the original 2008 study:

  • Overwhelmed
  • Image seeker
  • Traditionalist
  • Savvy shopper
  • Satisfied sipper
  • Enthusiast

Observations from the Results

There are several compelling conclusions from the research. First, the largest segment, the overwhelmed, purchases about just over a half of the wine that the enthusiasts do. The latter, by the way, buy the most wine. The image seekers come in second place.

As you may expect, the satisfied sippers spend the least amount of money. They have their favorite. What else do they need? The other intriguing detail is that enthusiasts are willing to spend the cash to get something decent.

Knowledge of wine is a key factor. The overwhelmed, traditionalist, and satisfied sipper don’t seek out information. If it’s too complicated, they will move onto something else. Other times, they don’t want to be bothered with it.

The others respect it and will broaden their horizons with the enthusiast being most focused on the task.

As I continued studying for my CSW credential, I understand firsthand how it can intimidate people. There is a lot to know even if you pick one area or country as your favorite.

But, I think that is the fun part. I like the challenge and welcome it. I think Eleanor Roosevelt said it best when she said,

“No one can make you feel inferior without your consent.”

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Sulfites in Wine: What's the Deal?

Sulfites in wine is the latest buzz in the beverage world. It became entangled with the so-called natural fallacy movement. It carries the dreadful distinction of being a chemical, requiring—GASP!—a warning label on wines.

But is it a problem?

What Are Sulfites?

It’s essential to begin with a discussion about what sulfites are before we launch headfirst into its safety.

I will admit that my research had me scratching my head about whether sulfur dioxide (SO2) and sulfites were one and the same. A couple of sources helped me get my head around the terminology.

Technically, SO2 is a noxious gas. It has a burnt match smell that many people find offensive. Ironically enough, it is naturally occurring and is even produced by the human body.

You’ll find it in a host of other foods and beverages too like dried fruits, pop, and even French fries. So much for it being a horrible chemical.

You’ll see both SO2 and sulfites in the literature. Going technical again. Sulfites are non-organic salts, meaning that they don’t contain any carbon. Other chemicals can produce sulfites. They are sulfiting agents.

That’s where the familiar uses come into play. These compounds have widespread use in food and beverage products as antimicrobial substances like sodium metabisulphite. They kill germs and help keep them from spoiling.

The distinction between SO2 and sulfites is blurred because the use of these agents is quantified as the former. That’s why you’ll see both terms used.

For the sake of clarity, I will refer to them as sulfites.

Why Do Winemakers Use Sulfites in Wine?

Sulfites serve a lot of vital purposes in the winery. They keep bacteria and non-Saccharomyces yeasts in check. Those are the desirable ones that most winemakers use.

They also can halt malolactic fermentation. They can help prevent the formation of Brettanomyces or the barnyard smell characteristic of some wines.

Its use isn’t new either. The Romans figured out its usefulness back in the day. There really aren’t any adequate substitutes for it either. That’s why organic wines unless labeled certified organic contain this chemical.

To be clear, certified organic wines don’t use sulfites during the winemaking process. However, it’s still there, nevertheless. And, yes, made-from-organic wines use pesticides like sulfites.

That’s not a failing of organic wines to say as much. Instead, it’s c’est la vie. Winemakers admit this fact as well. That’s why the current uproar exists in the EU as they consider its use.

What If a Winemaker Doesn’t Use Sulfites?

The problem that winemakers—and organic farming, in general—have is that bacteria and fungi don’t go away just because you’re producing foodstuffs this way. And sometimes that means you need to take action.

Not using sulfites is just as worrisome. It leaves the wines vulnerable to spoilage. That’s what made its initial discovery so crucial to the evolution of winemaking and, thus, the industry. Otherwise, you’re left with vinegar.

The wines produced without added sulfites have a shorter shelf life.

Why Are Sulfites Called-Out on Labels?

Sulfites in wine are not without their issues. Gray areas, after all, are the rule instead of the black-and-white versions to most things.

These chemicals are a concern for individuals with asthma. The effects, after all, are potentially deadly. That’s why the FDA stepped up to the plate in 1986 to require labeling on foods and then, wines.

However, sulfites don’t cause headaches. They won’t give you warts. You can’t get cancer from ingesting them. Scientists aren’t sure of the exact mechanism, but the usual suspects include histamines, tannins, and congeners.

Congeners are by-products of fermentation. You’ll find them in varying degrees in all alcoholic beverages. The more that’s in the drink, the more the unpleasant effects (read: hangover).

The Sulfite Reality

The fact remains that sulfites are a fact of life. They are a by-product of fermentation. There will always be sulfites in wine.

Imagine my surprise when a so-called wine expert claimed that you could remove all sulfites by decanting wine, shaking them back and forth between containers.

Bullshit.

The only ways to get rid of sulfites are to filter them out or add hydrogen peroxide to your glass so that it can precipitate out of the liquid.

Pass.

IMHO, sulfites aren’t going away. Get over it. Vilifying sulfites in wine is a straw man argument at best. There are so many other everyday products that contain the compound without the uproar. Why the hate?

Again, my advice to you is to raise a glass of conventionally grown wine and praise the wine gods that you have the chance to enjoy this marvelous libation.

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Wine Pairing: Is It Still a Thing?

The other day, the subject of wine pairing came up when hanging out with some friends.

I’m always up for a talk about anything grape-related. So, when the topic of wine pairing came up, my ears perked up, ready to dive into the conversation.

The subject of wine pairing has both fascinated and frustrated me. It never fails to amaze me when it works. The experience is sublime, a feeling shared by more than one wine professional who left corporate life to follow the vine.

When things fail, it is dismal. And then there’s that nebulous gray area where the food and wine don’t fight but aren’t bosom buddies either.

The Wine Pairing Rules

When I think of the so-called wine rules, I’m reminded of a dinner my husband and I had at a local restaurant, well known for their European cuisine.

I asked our server about what wine to get with my meal, being new to the concept of pairing. His response was “Oh, those old rules don’t apply.”

I beg to differ.

Imagine my surprise when I heard a reputed wine expert serve up the same quip. His reply was to drink what you want with whatever you’re eating. Just imbibe with the wine you like.

Okay, let’s dial back a bit on this question.

First, wine pairing isn’t a simple equation when you add in sauces, condiments, and side dishes. And it’s certainly more of a challenge when you’re having multiple courses or tapas.

Second, you have to consider the cultural factors. Old World wines developed with regional cuisines. We don’t have that to the same degree here in the United States.

Finally, we also drink wine on its own perhaps more often than not. We want our wine to taste good out of the bottle. So, where does that leave us with pairing?

The Argument to Pair Wines With Food

My husband and I took a fascinating MOOC from Coursera called “Wine Tasting: Sensory Techniques for Wine Analysis” taught by John Buechsenstein from the University of California-Davis.

In one session, he had us try a Cabernet Sauvignon alone, with a tomato, and then with a salted tomato. The experience was enlightening. If you ever needed to convince yourself or someone else about the merits of pairing, this is the way to go.

The addition of salt brought out the sweetness in the tomato and wine. It was quite noticeable.

He also presented his riff on another type of tasting that a Wine Spectator course on the subject also presents.

The idea is to get a group of foods together such as fruits, vegetables, meats, and perhaps a condiment like salsa or snack like almonds. The choice is up to you.

Then, sip your wine to get a feel for its flavor. Then, snack on one of your samples and go back to the wine. One taste is all you’ll need to learn first hand what works and what doesn’t. And it’s not rocket science.

A Few Caveats About Wine Pairing

I’d be remiss if I didn’t touch on some confounders that can gum up the works, as it were. Therein lies the differences that you may find if you compare notes with other tasters.

The fact remains that some of us are more sensitive to taste. You may have a greater density of taste buds on your tongue. The same applies to smell. Some people can detect certain scents quicker or more keenly than others. It rests with our genetic makeup.

And speaking of things we can’t control, a few of us may have genes that allow us to taste—or not taste—some things.

I demonstrated this phenomenon once during a human physiology lab I taught using green peppers. About one-third of the class found the flavor offensive while the rest enjoyed it.

People detect different tastes and smells.

Food Associations

The other thing to remember is that we all varying histories and memories associated with foods and beverages. For lack of a better comparison, how many of you would pick up and drink the same libation you had after your first hangover?

I thought not.

So, those kinds of memories exist and influence our experience. And if a wine happens to remind you of something unpleasant, you probably won’t like it either.

You can say the same thing about sweetness versus bitterness. Are you the type of person who drinks their coffee black, or do you reach for the sugar or flavored creamer?

That simple question can answer a lot of your wine quandaries.

Master of Wine, Jennifer Simonetti-Bryan has a compelling book on the subject called, “The One Minute Wine Master” that delves into the topic in some depth. An excellent read.

All of these elements affect our experience with wine and pairing it with food.

But don’t take my word for it. Find out for yourself. Learn the magic of identifying the right partners and enjoy the dance.

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Are So-Called Natural or Organic Wines Better for You?

Drinking has always had its positive points and downsides. We’ve seen misguided legislation that only fueled the latter along with the more sobering side of the devastating effects of alcohol.

It hasn’t been an easy road but instead falls into that proverbial gray area. Even Benjamin Franklin addressed this quandary when he said,

Moderation in all thingsincluding moderation.

Changes in technology—for good and bad—have brought us to a new place where we must ask the question again with these factors in mind.

Are natural or organic wines better for you?

Defining Organic

Let’s set aside the official definition for the moment to consider something more fundamental, namely, the proper use of the term. It is a misnomer at best.

The definition of the term means “noting or pertaining to a class of chemical compounds that formerly comprised only those existing in or derived from plants or animals, but that now includes all other compounds of carbon.”

The chemical formula for wine fermentation is:

C6H12O6 + Yeast → 2(C2H5OH) + 2(CO2) + Heat

By that equation, it is evident that all wine is organic. It’s simply a matter of how the USDA and other government agencies regulate it.

Now, let’s think about the other aspects of wine that may affect our determination of health. I’ll consider that point both from a human physiological perspective and environmental impact.

The concerns rest with several key points:

  • Consumption impacts
  • Pesticide use
  • Environmental effects

Drinking Alcohol

Drinking to excess is wrong and unhealthy. That’s a given. Alcoholism is a serious issue with consequences that affect society. But let’s focus on what it does to you.

It rocked the world when news first broke about the possibility of health benefits from drinking wine because of resveratrol. But let’s be realistic.

The initial study involved mice which doesn’t necessarily equate to humans. Even rats have a different genetic makeup than those rodents. Later evidence hasn’t established anything definitive, let alone the amount that may offer something of value.

It doesn’t matter if you buy wine labeled “Organic” or “Made with organic grapes.” The health benefits aren’t enough to justify that you start drinking if you don’t already.

Pesticide Residue

Now we come to that tricky part of the discussion that is sure to rattle a few cages.

Organic farming, in general, doesn’t forbid the use of pesticides. Farmers can and do use pesticides in some operations. The difference is whether they are permitted by federal regulation.

The fact remains that there is an extensive list of things that are allowed in organic farming. It includes things like:

  • Boric acid
  • Insecticidal soaps
  • Rodenticides containing vitamin D3
  • Copper sulfate

Vineyards are no more immune to the ravages of pests than any other crop. One word: phylloxera. Pest control isn’t a luxury; it’s a necessity. The question is how do you manage it?

To be fair, the use of pesticides and sulfites in organic farming boils down to the fact that they’re aren’t a lot of alternatives. Some wine growers use other elements of integrated pest management such as ground cover to prevent weed infestations.

And after losing an entire patch of tomatoes to blight two years ago, I can tell you that there is a special place in my garden shed for copper sulfate.

But what about residues and potential human harm?

You’ll be pleased to know that the 2017 Pesticide Data Program (PDP) Annual Summary found that nearly 100 percent of tested produce samples contained amounts well below anything that could hurt you, concluding that “The US food supply is among the safest in the world.”.

The caveat that I must add is that data show that both so-called organic and conventional grown crops had approximately equal amounts of residue.

The conclusion we can draw from this information is that there is no health advantage to organic wines. The produce isn’t even superior.

Environmental Impacts

The American scholar and journalist H. L. Mencken once said,

There is always an easy solution to every problem—neat, plausible, and wrong.

He couldn’t have been more right.

It’s not a far stretch to assume that minimizing your use of the land is better for the environment. When the question of using herbicides comes up, it’s a logical leap of faith to assume that using so-called natural products are better.

Unfortunately, it’s not that simple.

Synthetic pesticides have a distinct advantage. Researchers can isolate the chemicals within them to minimize collateral damage to non-targeted pests. When you go to your local Lowe’s store and buy wasp spray, you know you’re getting a product that kills them and not bees.

It goes back to chemistry and genetics.

Organic products often lack this trait and kill honeybees. In fact, some of the most deadly pesticides are ones approved for this use like citronella and neem oil.

Okay, so vines don’t need bees, but the point is well-taken, nevertheless. The other problem exists with effectiveness.

Synthetic products are fine-tuned to do the job with the least amount of pesticide. For the vineyard owner, that means spraying the vineyards every couple of weeks to keep things under control.

Organic ones don’t have that same lasting power. That means spraying again every week or after every rain. Have you spotted the elephant in the room?

The carbon footprint, and thus, greenhouse gas emissions are higher with organic wines than conventional ones.

Rarely is there a simple fix to any problem when dealing with complex organisms. That’s why the arguments fall to the wayside to justify buying organic or biodynamic wines.

There are no superior health benefits. They are just as susceptible to pesticide residue which is negligible at best. And they have more negative environmental impacts.

So, keep enjoying your wine in moderate moderation. And raise a glass to the environment with a conventionally grown libation.

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Tackling Memorization for the CSW Exam

CSW

You don’t have to read too far into the CSW exam study guide to find out that you’re going to have to do a lot of memorizing. As I’ve told friends and families, it’s not unlike getting an associate degree.

So, that poses the question of how to cram everything inside your noggin. Well, I think I’ve hit upon a way to help.

Anki to the Rescue

Anki is both a mobile and desktop flashcard app. It capitalizes on the concept of active recall testing to create the neural connections that will help you remember the data.

Don’t let the app fool you. Sure, it looks like an older Windows 3.1 program, but it’s powerful and intuitive to use. The best part is that you can study anywhere.

How Anki Works

The tedious part is creating the flashcards. There are free sets that people share in a host of topics. I prefer making my own from scratch to speed up the memorization process with some extra study time.

I’ve grouped my cards by the chapters in the study guide. It’s tempting to break down a topic like France into the main regions. However, you’ll likely remember the info in context because there aren’t a lot of cards in each set.

A better way is to put all the France cards together and add a separate field for region. You can also use tags. That way, when you test yourself, you’ll recall the actual info instead of the context of the nonrandomized questions.

You can get fancy and customize them too if that helps. The one thing I would suggest is installing the United States International keyboard to keep the spelling correct as you go through the different languages.

These keys become inactive until you hit the accented letter after it. The available ones are:

  • ‘ single quote becomes á
  • ” double quote becomes ü
  • ` grave accent becomes è
  • ^ caret (Shift-6) becomes ô
  • ~ tilde (Shift-) becomes ñ

It goes back to its original use if you hit it twice. It’s not the most user-friendly way, but it gets the spelling right. Which brings me to another point.

Respecting the Language

I also have used Google Translate to learning pronunciations too. As I’ve been studying Burgundy, I’ve learned the correct way to say Puligny-Montrachet instead of insulting the French with an Americanized way.

The next thing I need to tackle is a better way to memorize the geography.

Photo credit: https://pixabay.com/photo-2146817/